Philosophy

Slogan

Vision

Bring excitement to the world’s culinary scene.


Mission

Devise new standards,
with a keen awareness of the times.


Value for Customers

1. Food

We provide authentic flavors
that can only be enjoyed here.

Explore flavors and present them
in a unique way.
Insist on safe, high-quality ingredients.
Consistently deliver great tastes.
Offer new discoveries each time
customers come.

2. Service

Value each customer,
and provide heartfelt hospitality.

Act with the customer’s point of view in mind.
Maintain a comfortable distance
and good timing with regards to customers.
Love the restaurant and the food,
and be sincere in your hospitality.
Tell customers about the background
and stories behind ingredients and dishes.

3. Space

Create a relaxing space
with an emphasis on atmosphere.

Have stories behind the designs.
Offer a sense of cleanliness.
Provide adaptability and ease of use.
Be particular about the details
in creating a relaxing atmosphere.

4. Price

Seek overwhelming
cost-performance.

Be picky about suppliers
and find quality ingredients.
Eliminate all wastefulness,
and maximize every ingredient.
Seek balance between food, service,
and space.
Offer value that makes customers return.

Value for Developers

1. Popularity

Stay in the spotlight,
and maintain overwhelming popularity.

Always get media coverage and
win over new customers.
Create businesses that are in touch with
what the market wants.
Innovate to keep customers interested
and coming back.
Provide overwhelming cost-performance.

2. Quality

Seek the best balance
between taste, service, and space.

Offer proposals that are half a step
ahead of the times.
Provide authentic flavors
that can only be enjoyed here.
Value each customer,
and provide heartfelt hospitality.
Create a relaxing space
with an emphasis on atmosphere.